News
News
Signature Models: the seam we don't hide
on Oct 08 2026
When you have been sewing since 1992, at some point, you stop hiding the seam. You make it white on black and black on white because you know it will hold. That is how Signature Models was born, AFFECT's curated collection: classic styles made from luxury fabrics that we stand behind without reservation.
What is Signature Models
This is not a new collection in the usual sense. Signature is a selection. It includes styles that meet three conditions: a fabric that lasts for years, a cut that does not follow seasonal trends, and craftsmanship that we can show off rather than hide. Some of the styles are new for this autumn. Others we have been sewing for a long time, and customers continue to order them, which for us is stronger proof than any advertisement.
The common visual language of the collection is the contrasting seam. A visible seam is a design choice you only afford when you are confident in the sewing machine and the hands behind it. For us, that represents more than thirty years in our own production facility in Sliven.
The fabrics
At Signature, we work with three fabrics, and none of them were chosen by chance.
Modal, a fiber made from beech wood. It feels softer than cotton, drapes more fluidly over the body, and has one property that is crucial for our dark styles: it is colorfast. The black of the Bianka Noir stays black even after a year of washing.
Fine cotton with high fabric density. This is not the ordinary cotton found in mass-market pajamas, but a thinner and smoother yarn that breathes better and softens with every wash without wearing thin. For those who prioritize natural fabrics above everything else.
A cotton and modal blend, for when we want both: the structure and breathability of cotton with the softness and fluid drape of modal. In all cases, the small percentage of elastane maintains the shape of the cut, ensuring the trousers do not stretch out at the knees.
All three fabrics work well on both warm and cool nights. That is why Signature is not a seasonal collection.
The styles in the selection
Bianka Noir
An all-black pajama set with a contrasting white seam and long straight-leg trousers. 90% modal, 10% elastane. The purest expression of the collection's philosophy: one color, one line, nothing superfluous.
Ace Night
A white blouse with a signature illustration and a black seam, black straight-leg trousers with a white seam and side pockets. 90% modal, 10% elastane. The mirror image of Bianka Noir, for those who prefer lighter colors.
Casual Vibe Blue
A dark blue set made of 90% fine cotton: an oversized blouse with dropped shoulders and short sleeves, and wide, straight-leg trousers with an elastic waistband and pockets. The style you can wear at home or out to the store without having to change.
What's next
The collection is growing slowly. We add a new style every few weeks, always in the same spirit: a classic cut, a durable fabric, and a seam we don't hide. Our email subscribers find out first. You can browse the current selection in the Signature Models collection, and if you prefer to feel the fabric in person, the styles are also available in our flagship store in Sliven.
Frequently asked questions
What does Signature Models mean?
Signature Models is AFFECT's curated collection: classic styles made from luxury fabrics that do not follow seasonal trends. It includes both new and time-tested designs.
What fabric are the Signature pajamas made of?
They are made of modal, fine cotton, or a blend of both, always with a small percentage of elastane for structure. Modal is a fiber derived from beech wood that is softer than cotton and colorfast when washed.
Where can I see the styles in person?
At the AFFECT flagship store in Sliven, 38 Stefan Karadzha Blvd.
News
AFFECT brand store in Sliven — pajamas and outlet prices
on Jul 04 2026
We have great news for everyone who loves to feel the fabric before choosing: AFFECT now has an official flagship store in Sliven. After more than 30 years of experience in manufacturing pajamas and loungewear, we are finally opening our doors to a place where you can browse, touch, and try on our entire collection — and also discover items at outlet prices that you won't find online.
What you will find at the AFFECT flagship store
The store brings together everything we have been making since 1992 — our latest models of women's pajamas, children's pajamas, nightgowns, and loungewear sets, all produced entirely in our manufacturing facility in Sliven. This is also the place where you will be the first to see new collections before they reach the online store.
The great advantage of a physical store is that here, you can feel the quality with your own hands. The soft cotton fabrics, clean seams, and thoughtful details we pride ourselves on are no longer just pictures on a screen — you can try them on in person and find the perfect size with the help of our team.
Outlet items at special prices
In addition to current collections, at our flagship store you will find an outlet section — items from previous collections at significantly reduced prices. These are the same high-quality pajamas and sets from our production line, just from past seasons. If you are looking for proven Bulgarian quality at the best possible price, the outlet shelves are where you should start.
Stock in the outlet section is updated constantly, and sizes and models are limited — which is why it's worth visiting us regularly. That is exactly the charm of an outlet: you never know what treasure you might find.
RADA DINEFF — the new brand by AFFECT
We are especially proud to introduce something we have been creating with a lot of love: RADA DINEFF — our new women's fashion brand. RADA DINEFF is part of the AFFECT family and is produced in the same manufacturing facility in Sliven that has been sewing quality clothing for over 30 years. The same hands, the same craftsmanship — but a new direction: elegant women's fashion made from natural fabrics.
RADA DINEFF collections focus on linen, silk, cashmere, and merino wool — fabrics that breathe, drape elegantly, and can be worn for years. At the store, you will find knitwear, linen sets, dresses, and casual models with character, and the brand also has its own online store. If you know the quality of AFFECT, RADA DINEFF is its natural extension into the women's wardrobe — from pajamas to the rest of your day.
Where to find us
The AFFECT flagship store is located in Sliven, 38 G Stefan Karadzha Blvd. We invite you to browse, try on, and see for yourself why loungewear produced in Bulgaria has no competition in terms of price-to-quality ratio.
If you still prefer to shop from your couch — our online store is open as always, with free shipping for subscribers and the full range of models.
Frequently asked questions
Where is the AFFECT flagship store located?
The store is located in the city of Sliven, 38 Stefan Karadzha Blvd. You will find the full collection of AFFECT pajamas and loungewear, an outlet section, and the RADA DINEFF collections.
What does the outlet section offer?
The outlet section includes items from previous AFFECT collections at reduced prices. Stock is updated constantly, and models and sizes are limited.
Which brands are sold in the store?
The store offers AFFECT pajamas, nightgowns, and loungewear, as well as RADA DINEFF — AFFECT's new in-house brand for women's fashion made from linen, silk, cashmere, and merino wool, manufactured in the same Sliven facility.
Can I buy the same products online?
Yes — the current AFFECT collections are also available in our online store, affectbg.com, with nationwide delivery. However, outlet items are only available in person at the physical store.
News
High-quality AFFECT women's pajamas: comfort, style, and Bulgarian quality for a peaceful sleep
on Feb 06 2026
Discover high-quality AFFECT women's pajamas – Bulgarian-made since 1995 with soft fabrics (cotton, modal, cotton-lycra), comfortable cuts, and playful designs. Comfort, style, and durability for a peaceful sleep. Explore the collection!
