News

We have great news for everyone who loves to feel the fabric before choosing: AFFECT now has an official flagship store in Sliven. After more than 30 years of experience in manufacturing pajamas and loungewear, we are finally opening our doors to a place where you can browse, touch, and try on our entire collection — and also discover items at outlet prices that you won't find online. What you will find at the AFFECT flagship store The store brings together everything we have been making since 1992 — our latest models of women's pajamas, children's pajamas, nightgowns, and loungewear sets, all produced entirely in our manufacturing facility in Sliven. This is also the place where you will be the first to see new collections before they reach the online store. The great advantage of a physical store is that here, you can feel the quality with your own hands. The soft cotton fabrics, clean seams, and thoughtful details we pride ourselves on are no longer just pictures on a screen — you can try them on in person and find the perfect size with the help of our team. Outlet items at special prices In addition to current collections, at our flagship store you will find an outlet section — items from previous collections at significantly reduced prices. These are the same high-quality pajamas and sets from our production line, just from past seasons. If you are looking for proven Bulgarian quality at the best possible price, the outlet shelves are where you should start. Stock in the outlet section is updated constantly, and sizes and models are limited — which is why it's worth visiting us regularly. That is exactly the charm of an outlet: you never know what treasure you might find. RADA DINEFF — the new brand by AFFECT We are especially proud to introduce something we have been creating with a lot of love: RADA DINEFF — our new women's fashion brand. RADA DINEFF is part of the AFFECT family and is produced in the same manufacturing facility in Sliven that has been sewing quality clothing for over 30 years. The same hands, the same craftsmanship — but a new direction: elegant women's fashion made from natural fabrics. RADA DINEFF collections focus on linen, silk, cashmere, and merino wool — fabrics that breathe, drape elegantly, and can be worn for years. At the store, you will find knitwear, linen sets, dresses, and casual models with character, and the brand also has its own online store. If you know the quality of AFFECT, RADA DINEFF is its natural extension into the women's wardrobe — from pajamas to the rest of your day.  Where to find us The AFFECT flagship store is located in Sliven, 38 G Stefan Karadzha Blvd. We invite you to browse, try on, and see for yourself why loungewear produced in Bulgaria has no competition in terms of price-to-quality ratio. If you still prefer to shop from your couch — our online store is open as always, with free shipping for subscribers and the full range of models. Frequently asked questions Where is the AFFECT flagship store located? The store is located in the city of Sliven, 38 Stefan Karadzha Blvd. You will find the full collection of AFFECT pajamas and loungewear, an outlet section, and the RADA DINEFF collections. What does the outlet section offer? The outlet section includes items from previous AFFECT collections at reduced prices. Stock is updated constantly, and models and sizes are limited. Which brands are sold in the store? The store offers AFFECT pajamas, nightgowns, and loungewear, as well as RADA DINEFF — AFFECT's new in-house brand for women's fashion made from linen, silk, cashmere, and merino wool, manufactured in the same Sliven facility. Can I buy the same products online? Yes — the current AFFECT collections are also available in our online store, affectbg.com, with nationwide delivery. However, outlet items are only available in person at the physical store.